Movie Meal
The Movie Meal is a McDonald’s Happy Meal redesigned to make it easier for teens to sneak snacks into the movie theater.
It is targeted toward middle schoolers who ask for rides in minivans and teens who have a newfound taste of freedom working behind a cash register, but the Movie Meal can be purchased by movie-goers of all ages.
Filled with activities, good food, and even better vibes, this small package is the missing piece to your next movie experience.
The main container of the Movie Meal is designed so it may easily fit into a bag, jacket, or any other place that has a low chance of falling out when entering the theater. It is more narrow than the original box, for both mobility and subtlety. The outside is dark in color, making it hard for those around you to spot in case of exposure.
The outside is covered in a mesmerizing swirly pattern to appeal to the audience. The punch-out speech bubbles can be passed to your date or the stranger sitting next to you during the movie as an alternative to disruptive talking.
The main meal container is a box for McNuggets because they are much easier to snack on than a cheeseburger. They are also packaged in a box instead of a wrapper to avoid crinkling noises, therefore eliminating all suspicion.
The Movie Meal includes an empty cup with a dome lid. Make a nonchalant stop near the concession stand on your way to the big screen and fill the cup with your favorite ICEE flavor without paying a cent.
Its stripe pattern is designed to blend in with other ICEE cups in the theater so one may keep it in their cupholder during the film without drawing attention.
The toy for this meal is a paper plane contest. This box is the darkest because it should be hidden the most. It includes directions on how to fold a paper plane, as well as pieces of paper—colored so that players may keep track of their planes. There is an instruction card included in the box with different ways to play.
The fry container is a box with a lid to make for easy access.
More importantly, the lid closes tightly so you won’t be scrambling for cold fries left at the bottom of a bag.